New Simplicity — CDG Designs
Creative Studio Homepage Demo

New Simplicity

A full-bleed homepage demo for a Belizean creative studio covering event promotions, streetwear branding, videography, and model collabs.

New Simplicity, run by Kieran Rigby, is a Belize-based creative studio operating across event flyer design, clothing and branding, videography, and modeling collaborations. The goal was to build a homepage that matched the studio's energy — bold, dark, and visually driven — while establishing credibility with potential clients and partners.

Solution
Squarespace 7.1
Type
Homepage Demo
Industry
Creative Studio
Pages
Single-page homepage
New Simplicity — Full page preview
The Brief

A creative studio that demands attention.

New Simplicity operates across event promotions, streetwear, videography, and brand collaborations. The site needed to match that range — bold, dark, and high-impact. A homepage that felt like the studio's work, not just a description of it.

The Solution

Full-bleed visuals, zero filler.

A near-black palette with a cinematic Times Square hero, four service tiles with numbered disciplines, a 2×3 portfolio grid, and a native Squarespace contact form. Every section is dense with purpose — built to convert on the first scroll.

The Outcome

A demo approved for portfolio use.

Kieran approved the demo and granted permission to feature it in CDG's portfolio under the New Simplicity name. The homepage is fully production-ready — plug in updated work and it launches the same day.

Full Page

The complete homepage.

newsimplicity.squarespace.com
New Simplicity — Full page mockup

What went into every section.

Every decision on this build was made to match the studio's energy — cinematic, bold, and visually led. Here's a breakdown of what was built and why.

Full-viewport hero — "The Future Is Now"
A cinematic Times Square photo at full viewport height with a near-black overlay. Large bold headline, centered subtext about event promos, streetwear, and brand collabs, and two CTAs: "View Work" (filled) and "Get In Touch" (outlined).
Movement section — "It's a movement."
A dark section below the hero with an eyebrow label, oversized italic statement headline, and a one-line supporting line. Sets the tone for the studio's identity before the services section loads.
Services grid — four disciplines, numbered
Four service tiles: Event Flyers & Promotions, Clothing & Branding, Videography & Content, Modeling & Collabs. Each tile has a photo, numbered label, bold title, and a short descriptor. Clean, scannable, and credibility-building.
Portfolio grid — 2×3 work preview
Six full-bleed portfolio images in a two-row three-column grid under an "Our Work" eyebrow. Covers events, streetwear shoots, videography, modeling, and concerts — communicating range at a glance.
Contact section — "Let's Build Something"
Two-column layout: headline and subtext on the left, native Squarespace form on the right with Name, Email, and Message fields. Clean dark background, minimal styling, and a single Submit CTA.
Footer — logo, nav links, copyright
Minimal footer built via a Squarespace code block. Studio name centered, navigation links (About, Services, Portfolio, Contact) below, and a copyright line. No excess — consistent with the site's no-filler philosophy.
Colour Palette
Studio Black
Near-Black
Pure White
Muted White
Dark Grey
Typography
Display / Headings
The Future Is Now
DM Sans — 700 Bold, large tracking · White on dark
Body / UI
From event promotions to streetwear, videography, and high-profile brand collaborations. We create moments that demand attention.
DM Sans — 400 Regular · rgba(255,255,255,0.75)
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